Independent Retailers Outperform Chains Over Holidays, National Survey Finds
Minneapolis, MN, Jan. 15, 2009 - In an extremely challenging economic climate, independent retailers are outperforming many chains, a national survey has found.
The survey of 1,142 independent retailers in a wide range of categories (books, toys, clothing, etc.) and across all 50 states found that holiday sales at independent stores declined an average of 5.0% from the same time period in 2007. That compares favorably to most competing chains, including Barnes & Noble (- 7.7%), Best Buy (-6.5%), Borders (-14.0%), JC Penney (-8.1%), Macy's (-7.5%), The Gap (-14.0%), and Williams-Sonoma (-24.2%).
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